Accelerate25: Promoting a prosperous Palmerston North

Accelerate25 is a programme to accelerate opportunities for a prosperous, strong and vibrant Manawatū-Whanganui region.

It's a joint initiative between local and central government, business and iwi, which came out of a regional growth study in 2015 that identified opportunities for realising our region's economic potential.

Key opportunity areas

Accelerate25 focuses on opportunities in these key areas:

  • tourism and visitor services
  • quality care and lifestyle for older people
  • call centres
  • FoodHQ
  • manuka honey
  • optimising land use
  • poultry meat production
  • fresh vegetables
  • realising Māori potential

Enablers to make it happen

Accelerate25 focuses on four 'enablers' to work with the opportunity areas:

  • distribution and transport
  • growing business
  • skills and talent
  • digital connectivity