Sponsorship Fund

The Sponsorship Fund is a contestable fund that supports initiatives to improve our city’s reputation and national presence. This could be an activity, project or event.

This fund for 2025/2026 has been fully allocated.

A maximum of $10,000 is available per application. Staff have the discretion to award up to 50% of total funding to an eligible proposal. Assessment and allocation decisions will be carried out by a panel of staff. 

What the fund covers

For Council to invest, your initiative must demonstrate these factors:  

• contribution to outcomes to achieve goal one of Council's strategic direction
• is innovative, delivering something new or addressing an issue that affects the people of Palmerston North, in line with Councils strategic goals
• is of significant regional or national importance
• positively profiles the city of Palmerston North
• a quantifiable economic benefit (eg, activities, projects or events that attract 200+ visitors to the city, who stay at least one night).

Who the fund is for

Open to legal entities (trusts, companies and incorporated societies) who have a finalised proposal that will positively highlight Palmerston North and provide quantifiable economic benefits to the city.